Old Town Winchester Welcome Center
Updated: Mar 15, 2019
I began my senior internship with the Old Town Winchester Welcome Center and Winchester City Hall on December 19, 2013. The majority of my work spanned from Christmas break until after Spring break. Like most city jobs, the hours of operation were Monday through Saturday from 8am to 5pm. I provided my own computer (Mac operating system) and mainly used Adobe Creative Suite (Illustrator, Photoshop, and InDesign) to complete assigned tasks.
My first project was to develop an email advertisement to promote the Old Town Winchester Branding Campaign. This design was used to generate interest in attending a rebranding meeting for the historical district of Winchester. Old Town Winchester has many names: The Walking Mall, Loudoun Street Mall, Historical Downtown, Loudoun Mall, etc. My supervisor, Mrs. Jennifer Bell, wanted to showcase these names and highlight the new name that they hoped would become the prominent one: Old Town Winchester. Mrs. Bell wanted a design that was simple and classic. I chose to do a black and white design (gray scale variations). In terms of typography, I paired Minion Pro (serif font) and CAC Champagne (script font). I incorporated all the different names in a faded background and kept the O.T.W. more opaque.
The second project included designing a logo for a Valentine’s Day event: Winchester Chocolate Escape. I developed the event name and logo. I designed print and digital promotional collateral: rack cards, flyers, TV slide ads, etc.
The third project was to design an advertisement that would be featured in the Winchester & Frederick County visitors guide. This guide is sent to over 100,000 recipients. Mrs. Bell wanted something simple that captured the overall feel of Old Town Winchester. I chose the tagline of “Discover Winchester: Happening, Original, Memorable”.
The fourth project required that I update the Old Town Winchester Visitor’s Guide. This included researching, fact checking, and updating the status of various small business located in the historical district.
The fifth, and final, project of my internship was to design a rack card for the Old Town Winchester Events schedule. Mrs. Bell wanted a design that would be “fun, hip, and eye-catching to a younger crowd.” I accomplished this by using a vibrant array of colors and an image that conveyed a crowd of people attending an upbeat event. This rack card was featured in every downtown shop during 2014.
Later in 2014, the Old Town Welcome Center contacted me to see if I’d be interested in collaborating on a freelance project for the Old Town Winchester Farmer’s Market. This design was featured in various print and digital formats (flyers, banners, and bus signage).